Per-customer CX visibility at the row level
Modern Friction analyzes friction by customer, not by cohort. See which accounts are experiencing friction on which surfaces before that friction surfaces in your renewal number.
For COOs and Customer Experience Leaders
Why can't I just ask AI where customers leak?
Claude gives you a plausible story. We give you a CFO-defensible money-at-risk map.
When you ask an AI where customers churn, it gives you a narrative built on patterns in training data. Modern Friction analyzes each customer at the row level, scores friction by surface, and correlates it with the revenue at risk on that specific account. The output is not a story. It is a prioritized retention roadmap your operations team can act on before the renewal conversation begins.
Experienced
Modern Friction
BuildWhat you get
Outcomes, not dashboards.
Revenue at risk, correlated to friction score
Every friction score carries the LTV health metric for that account. Your retention team sees the money at risk, not just the friction signal, so triage decisions are CFO-defensible.
Friction ID Cards per account
Each customer gets a Friction ID Card: surface coverage, churn-driver diagnostics, FSI score, and the prescribed action with owner assignment. Prioritized by revenue at risk.
A retention roadmap your ops team can execute
The output is a prioritized list of actions with owner, scope, and expected lift. Not a dashboard to monitor. A roadmap to work.
By the numbers
Row level
Per-customer analysis, not cohort averages
CFO-grade
Revenue-at-risk correlated to every friction signal
Build
In active build. Early access available for qualified teams.
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200+ brands measured. No card required. Your AI visibility score across Claude, ChatGPT, Gemini, and Perplexity.
Modern AI platform. Discovery (live). Gravity (GA). Friction (build). Foundation (live).