Pricing
Discovery self-serve starts free. Sales-led tiers for multi-brand portfolios. Friction and Gravity publish Core pricing, scoped per engagement.
Self-serve
Sales-led
Self-serve tiers are card-based and start today. Sales-led tiers add weekly cadence and full depth. Annual contract on sales-led.
We include all the AI surfaces you actually need
| Feature | Free Snapshot | Truth Monitor | Card-Try | Most chosen Core | Enterprise |
|---|---|---|---|---|---|
| Price | Free | $149/mo | $7,500/yr | $15,000/yr | Contact us |
| Entities | 1 | 1 | 1 | 3 | As needed |
| Signal depth | Top 3 | Top 5 | Full | Full | Full |
| Surfaces covered | 6 key surfaces | 6 key surfaces | 6 key surfaces | 6 key surfaces | 6 key surfaces |
| Decision Coverage™ | Focused set | Focused set | Focused set | Focused set | Focused set |
| Competitor comparison | No | Top 5 | Full | Full | Full |
| Refresh cadence | One free snapshot | Monthly | Monthly | Weekly | Weekly |
| Trend history and alerts | No | Yes | Yes | Yes | Yes |
| Getting-Started Accelerator | No | 1 per month (guided) | Full + fix artifacts | Full + fix artifacts | Full + fix artifacts |
| Fix artifacts | No | No | Yes | Yes | Yes |
| Friction Trace™ | No | No | No | Yes | Yes |
| Team seats | 1 | 1 | 2 | 3 | Custom |
| Start free | Get started | Get started | Talk to us | Contact us |
An entity is the billable unit: one brand, one product line, or one brand expression. Self-serve tiers track 1 entity, Core tracks 3, and Enterprise scales as needed. Card-Try is $7,500/yr and includes 6 months of Truth Monitor.
Decision Coverage™
Instead of tracking hundreds of repetitive prompts, our AI identifies the questions that actually shape whether your brand is recommended. We build a focused, representative set across buyer intent, use cases, authority, competitive comparisons, and other decision drivers, then test them repeatedly across leading AI models.
Surfaces that matter
We track the six AI surfaces that drive the majority of buying decisions for most brands, and we skip the engines few buyers use as a primary search. Coverage of what matters beats a longer list.
Friction Trace™
Being mentioned is not the same as being recommended. Friction Trace™ pinpoints where your brand shows up in AI answers but still loses the recommendation, exposing the friction points between a mention and a decision so you can fix the leaks that cost you customers.
Not showing up in AI answers at all? Start here.
Fix-It-For-You is only for brands with little to no presence in AI answers. If a model already names you, this is the wrong door: start with Truth Monitor instead. For everyone else, we generate the fix artifacts for your highest-impact gaps and your team implements them. $1,999 covers year one, including twelve months of Truth Monitor.
$1,999 Year-1
Start Fix-It-For-YouThe free Discovery score takes under a minute. For everything else, one conversation gets you to the right scope.