Pricing
Discovery can be purchased self-service. Gravity and Friction are enterprise products. Structured Services are scoped to the problem.
Choose based on what happens after measurement.
All the AI surfaces you need, included
| Self-servePay by card and start today | Sales-led | ||||
|---|---|---|---|---|---|
| Compare plans | Free Snapshot Free One free snapshot | Truth Monitor $99/mo Monthly refresh | Pro $499/mo 12-month plan, save 17% Adds Friction Trace™ | Enterprise Custom Weekly, annual contract | |
| Brands / Products Measured | 1 | 1 | 1 | As needed | |
Where Discovery Leads | Key AI surfaces included | 2 key surfaces | All 6 | All 6 | All 6 |
| Decision Coverage: buyer-decision queries | 5 buyer-decision categories | 5 buyer-decision categories | 5 buyer-decision categories | 5 buyer-decision categories | |
| Recommendation Rate and Inclusion Rate | Snapshot | Yes | Yes | Yes | |
| Public, versioned methodology | Yes | Yes | Yes | Yes | |
| Cross-model consistency | Limited | Yes | Yes | Yes | |
| Friction Trace™: mention-to-recommendation gaps | No | No | Yes | Yes | |
| Applied actions + measured lift | No | No | Included | Included | |
Choose based on what happens after measurement. Truth Monitor shows where you stand. Pro shows why you are losing, what to change, and whether the change moved your Recommendation Rate.
An entity is the billable unit: one brand, one product line, or one brand expression. Self-serve tiers track 1 entity, and Enterprise scales as needed. Pro is $499/mo on a 12-month plan, billed monthly, or $599/mo month to month.
Modern Discovery™ at a glance
Modern Discovery™ goes beyond monitoring mentions and citations: it measures recommendations, diagnoses the gap, prescribes the action, and verifies the result.
How Discovery measures
Decision Coverage: buyer-decision queries
Instead of tracking hundreds of repetitive prompts, Decision Coverage focuses on the questions that actually shape whether your brand is recommended. We build a focused, representative set across buyer intent, use cases, authority, competitive comparisons, and other decision drivers, then test them repeatedly across leading AI models.
Surfaces that matter
We track the six AI surfaces that drive the majority of buying decisions for most brands, and we skip the engines few buyers use as a primary search. Coverage of what matters beats a longer list.
Friction Trace™
Being mentioned is not the same as being recommended. Friction Trace™ pinpoints where your brand shows up in AI answers but still loses the recommendation, exposing the friction points between a mention and a decision so you can fix the leaks that cost you customers.
Five intent categories. Our five intent categories, recommendation, comparison, use case, authority, and awareness, cover the specific moments that decide whether an AI model recommends your brand: is it the direct answer, how does it compare to alternatives, does it fit the use case, does it read as credible, and is it something buyers already know. Those are the questions that move a recommendation, so that is what we measure.
Tuned to your category. This set isn't rigid. We adjust the category mix per customer and per category, because what drives a recommendation in enterprise software isn't what drives one in consumer finance.
Why not more prompts. We also don't chase raw prompt volume. Public research points to the same problem: at least one of the largest prompt-count tools builds its library from an SEO keyword database, which measures search behavior more than AI conversation behavior, and only 8 to 12 percent of ChatGPT answers overlap with Google's results for the same query. Independent AI visibility guidance recommends 20 to 40 representative prompts because, after the real decision categories are covered, more prompts usually add overlap before they add new signal. Decision Coverage uses focused, sharper questions, tested repeatedly against the moments that change whether your brand is recommended.
Not showing up in AI answers at all? Start here.
Fix-It-For-You is only for brands with little to no presence in AI answers. If a model already names you, this is the wrong door: start with Truth Monitor instead. For everyone else, we generate the fix artifacts for your highest-impact gaps and your team implements them. $1,999 covers year one, including twelve months of Truth Monitor.
$1,999 Year-1
Buy Fix-It-For-YouThe free Discovery score takes under a minute. For everything else, one conversation gets you to the right scope.