Modern Gravity is generally availableBlog ↗
Seen, but not chosenNational moving and storage company
Shoppers ask AI what to buy. Your leaders ask why the numbers moved.
Modern AI helps retail and apparel brands get chosen in AI answers, get certified answers on sales and inventory, and find the experiences that cost repeat customers.
Three questions, every week, with no single answer.
The shopper. Someone asks AI for the best rain jacket for a commute and gets three names. Is your brand one of them?
The leadership team. When the CEO asks why the spring line is light this month, can marketing, merchandising and supply chain answer from the same approved definitions?
The customer. Which customers buy less after a late delivery or a difficult return, whether or not they complained?
One question per team. One product per question.
When shoppers ask AI what to buy, does it choose us?
See how often your brand is AI's first pick on the buying questions in your categories, who wins instead, and what to change next.
See Modern Discovery →/0.2Modern GravityWhy are we light on the spring line this month?
Ask in plain language and get figures like sell-through, size availability and shipment arrival, calculated from the definitions your business owners approved, with the sources and calculation shown.
See Modern Gravity →/0.3Modern FrictionWhich customers buy less after a bad experience, and what is it worth?
See fulfilment, checkout, returns and product quality friction Customer 1 to 1, ranked by revenue at risk, to prioritize repeat purchases. The DE partner anonymizes Customer 1 to 1 data inside the client environment and delivers it to Modern AI's Friction environment.
See Modern Friction →/0.4Modern FoundationIs our data ready for AI to answer these questions?
A Foundation Diagnostic finds the gaps in definitions, data and ownership underneath your AI, and leaves you with a plan your teams can operate.
See Modern Foundation →
Get chosen. Get the numbers right. Keep the customer.
Where we measure. What a Gravity answer shows.
We measure the six surfaces where buying-intent questions actually get answered: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and Google AI Mode.
Modern Gravity answers: Very reliable, not perfect: close to 95% exact in our internal tests of hard business questions (not independently audited).
See a full Gravity answer, from the CEO's question to the certified figures →